Grow your
pharma business
using Analytics Solutions
Maximize the value of your data by integrating with our proprietary insights to enhance customer engagement and drive growth
Actionable intelligence.
We combine POC Pharma’s proprietary data with your existing datasets
to break down data silos and enhance data utility.
Our solution integrates seamlessly into your workflows,
offering clear, actionable insights that drive business growth
How can you leverage Analytics Solutions?
Customer targeting
Focus efforts on customers that drive sales
Dynamic segmentation:
Leverage real-time data to continuously adapt customer targeting based on evolving needs and potential
Micro-segmentation:
Tailor customer engagements by leveraging deeper data insights like customer behavior and historical sales patterns
Resource allocation
Shift commercial resources across customers to maximize opportunities
Phygital coverage:
Balance traditional engagement with digital components to meet diverse customer needs
Remote selling:
leverage digital tools to expand reach and generate sales remotely
Engagement tactics
Execute activities with the highest sales impact
Sales:
Empower your sales force with dynamic call plans and compelling customer targets to drive performance
Marketing & Trade:
Leverage precision marketing to enhance customer engagements, and design data-backed discount promotions and trade programs to cultivate customer loyalty
Leverage insights on sales concentrations,
promo impact, competitive intelligence,
growth opportunities, and more!
1 - PROMO IMPACT
Assess how your promotional efforts impact the return on investment for your brands
Understand how coverage, call frequency, discount promotions, and other programs affect sell-out market share to determine customer coverage and optimize future engagements
Analyze customer engagement metrics
Evaluate ROI on promotions and discount programs
Optimize future engagement strategies
2 - GROWTH OPPORTUNITIES
Uncover upside potential and overlooked opportunities for expansion across customer segments,channels, and geographies
Identify and quantify sales upsides and opportunities to allocate resources and meet business objectives
Explore and identify expansion areas
Quantify sales upsides for expansion and promotions
Allocate resources for growth objectives
3 - SEGMENT DYNAMICS
Identify key customer segments and concentrations to confidently allocate resources
Analyze concentration and segmentation of sales channels to determine the size, importance, and number of customers
Map out sales channel distribution
Prioritize segments for resource allocation
Track segment performance and adjust strategy
Design your sales force considering segmentation
targeting (S&T), structure, size, territories, and more!
1 - CUSTOMER SEGMENTATION
Evaluate market potential and identify high-potential customers not currently covered
Combine sell-in data with other customer-level data like sell-out data, inventory, consumer traffic, and other pharmacy profiling data for a more complete assessment of customer potential
Integrate multiple data sources for insights
Identify uncovered high-potential customers
Refine customer potential assessments with dynamic segmentation
2 - TERRITORY ALIGNMENT
Streamline sales force structure for improved customer coverage and enhanced performance
By analyzing market trends, growth opportunities, and promotional impacts, we refine your sales force structure to align with your business objectives. Working closely with sales leaders, we effectively align territories, boosting efficiency and enhancing customer interactions for improved business outcomes
Streamline salesforce structure to maximize ROI
Leadership workshops to align on business goals
Tailor engagement to strategic goals
Our Clients
