POP data
POP (Pharmacies Observation Post)
provides unique sales data and behavioral insights
on the retail pharmacy channel
POP Data and Insights
Sanisphere POP ’s unique KPIs drive specific action plans
to grow your business
- Measure your performance
- Identify opportunities for growth
- Understand actionable levers
- Quantify impact of engagement
MARKET SHARES
How does your brand perform against competitors,
and in which segments can it improve further?
SALES DRIVERS
How does your brand perform on prescribers,
pharmacist recommendations, and patient requests?
ACTIVITY IMPACT
What is the impact of your trade activities
and sales force engagement on your retail KPIs?
SWITCH/LEAK
How often are sales opportunities for your brand not converted, and why?
SYMPTOMS
What symptoms result in recommendations for your category,
and how does your brand perform?
POP Methodology
How do we gather and analyze observations from pharmacies?
Observation at the point-of-sale to capture sell-out and behavioral data
Capture sell-out data, in the context where POS management systems do not properly track sales
Capture behavioral data, in the context where pharmacists play a significant role in brand success
POP Footprint
Sanisphere POP is compiled from observations across 21 emerging markets
They already trust us
We help 60+ pharma companies grow their sales in the retail channel
Here’s what our customers are saying
DAVID PROBERT
"POC Advanced Analytics helped us measure how well our activities worked on our targeted customers, but also identify and quantify specific areas where we need to perform better. Capitalizing on even a few represents opportunities in the millions of dollars for Pfizer."
NICOLAS FOLLIOT
"POP data is a very strong indicator of commercial performance. Sanisphere is also a strategic partner to acquire new pharmaceutical entities, as we recently did in Nigeria, and to launch new products, originators or generics."
DIMITRI GARNIER
"POC Pharma is definitely a key expert partner in our retail development. With a wide range of solutions, Sanisphere provide us a complementary vision on our pharmacy business in a fast-changing environment."
